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Building the Neon Doctrine Website — A New Identity for a Horror-Focused Publisher
When Neon Doctrine rebranded from their former identity as Another Indie, they weren’t just changing a logo — they were leveling up. With a growing catalogue of bold, genre-defying titles (often with a strong horror lean), they needed a website that could match the sharp new name and the sharper games they publish.
This wasn’t just about building a publisher site — it was about creating a digital space that felt cohesive, modern, and just a little unsettling in all the right ways.
The Mission
The rebrand gave us a blank slate. The goals were clear:
Introduce the Neon Doctrine name and vision
Showcase their expanding portfolio of horror, action, and experimental titles
Give developers, press, and fans a clean way to explore their games
Deliver a flexible CMS-driven structure for future updates and new releases
Match the tone of their catalogue — moody, high-impact, and unmistakably indie
This site wasn’t trying to be safe. It needed to feel distinct — just like their games.
Visual Direction
The design leaned into bold typography, dark tones, glitchy accents, and clean layouts. It had that neon-drenched, synth-soaked aesthetic that feels right at home in a late-night game trailer — the perfect vibe for a publisher with a strong genre identity and a taste for the weird and wonderful.
Every page was meant to carry a bit of tension — visually striking, but never chaotic. Just like the games.
The Build
I used my trusted stack to make sure the site was fast, flexible, and easy to maintain:
Nuxt 3 for the frontend — performant and SEO-friendly
Storyblok for CMS — allowing Neon Doctrine to easily manage their game pages, news, and team info
Netlify for deployment — simple, fast, and scalable
The structure made it easy to grow — so as the catalogue expanded, the site could scale without breaking its aesthetic or layout.
Key Features
A clean, modular Game Library with dedicated pages for each title
Dynamic support for media, trailers, store links, and press assets
A Developer Info section to help teams learn how to pitch their games
A News feed built to support everything from dev updates to showcase announcements
Responsive layout, accessible structure, and strong performance across devices
Everything was built with longevity in mind — no one-off fixes or hard-coded bottlenecks.
Why It Stood Out
I love a good horror game, and Neon Doctrine has a real eye for strange, risky, and atmospheric titles. Helping them reintroduce themselves to the world under a new brand was an exciting challenge. It wasn’t just about building a publisher site — it was about helping define what Neon Doctrine feels like.
They’ve carved out a niche with a bold voice, and I’m proud to have built a site that reflects that from the first scroll.
Final Thoughts
A good publisher site doesn’t just list games — it sets the tone. With Neon Doctrine, the tone is sharp, stylish, and not afraid to get a little weird. It was a blast to build, and even more fun to see it come together as part of a full rebrand.
Check out the site here: neondoctrine.com
If your studio or label is going through a rebrand — or if your catalogue has a distinct vibe that deserves a proper digital home — let’s build something that actually reflects who you are.