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Building the Arcadegeddon Website — A Bold New IP Gets a Digital Home
Arcadegeddon was a big move for IllFonic — a brand new IP with its own unique visual identity, gameplay style, and tone. After working on their previous titles like Predator: Hunting Grounds and the IllFonic studio site, I was thrilled to return for this one and help bring the website for their next original universe to life.
Creating the web presence for a brand new game is always exciting — no existing expectations, no legacy constraints. It’s a blank slate, and that means the site plays a key role in shaping how people first experience the game. Arcadegeddon had a loud, vibrant personality from the start — and the website needed to match.
The Goal
The mission for the Arcadegeddon site was to:
Introduce the world and style of this new multiplayer shooter
Match the neon, chaotic visual energy of the game itself
Highlight gameplay modes, character customization, and music features
Provide store links, trailers, and pre-order information
Be flexible enough to evolve as the game entered early access and beyond
From day one, the goal was to build something that felt alive — part arcade, part glitchy underground rebellion.
Design & Vibe
Mike Heald at Fully Illustrated designed the site — and let’s just say, he absolutely leaned into the wild, neon-soaked look and feel. It had digital glitch effects, bold colors, and a UI style that looked like it came straight from a punk arcade console.
It was playful, electric, and a bit unpredictable — and my job was to turn that into a site that worked across every device and still felt fast and functional under the hood.
The Stack
As always, I went with a modern stack that balances flexibility and performance:
Nuxt 3 for the frontend framework
Storyblok for the CMS — perfect for modular content updates
Netlify for deployment and hosting
The site was built to handle traffic spikes around announcements and launch windows, and to scale with the game as it evolved post-launch.
Key Features
A high-energy homepage with hero art, dynamic trailers, and platform info
CMS-powered game feature breakdowns with animated icons and flexible layouts
Integrated music and streaming links, highlighting the game’s in-universe soundtrack
A press & media area with assets for content creators and journalists
Smooth transitions, hover effects, and UI details to match the game’s tone
Every piece of the site was modular and easy to update — whether IllFonic needed to add a patch note, new media, or event info.
Why It Was Special
Working on a new IP is always a different kind of challenge. There’s no blueprint — you’re helping define the brand from day one. With Arcadegeddon, the team at IllFonic had a strong creative direction, and I loved being able to contribute to how that vision was introduced to the world.
It also continued my partnership with IllFonic — one that began with Predator, grew with Ghostbusters, and keeps getting better with each new project.
Final Thoughts
Arcadegeddon was a fresh start — a bold, chaotic, colorful new world — and building the website to match was a blast. It’s always a privilege to help launch something original, especially with a team that really backs their creative instincts.
Check out the site here: arcadegeddon.com
If you’ve got a new IP and need a site that captures the tone, energy, and ambition of your game — I’d love to help bring that vision to life online.